Excellent coffee, prepared with coffee machines that are able to unfold the taste and simultaneously maximize the convenience for the employees – that was the goal to be achieved by a strategy that approaches end users as well as those, who have to decide about what coffee will be served to the employees.
The concept "Make your employees enjoy work with a coffee that works." created the springboard for a communication that was to be set up in a marketing mix of social media and direct marketing.
Please find here some extracts from the strategy presentation.
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