B2B acquisition
B2B acquisition
B2B acquisition
B2B acquisition

Piazza D'Oro

Acquisition Strategy

Excellent coffee, prepared with coffee machines that are able to unfold the taste and simultaneously maximize the convenience for the employees – that was the goal to be achieved by a strategy that approaches end users as well as those, who have to decide about what coffee will be served to the employees. 

The concept "Make your employees enjoy work with a coffee that works." created the springboard for a communication that was to be set up in a marketing mix of social media and direct marketing.

Please find here some extracts from the strategy presentation. 

In cooperation with